Reinventing a volume photography business, with Eric Miller, MillerFoto

Gary Pageau ,

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In this special 100th episode, Gary Pageau talks again with our very first guest, Eric Miller, of MillerFoto. Since the launch of the Dead Pixels Society podcast in March, 2020, the global pandemic reshaped how many businesses operate. Volume photography is no different, and Miller walks us through the decisions he made to reinvent his business operations and marketing practices. These changes included outsourcing production and ramping up video marketing. MillerFoto is a woman-owned school photography and yearbook company based in Metairie, La.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.